Branding project for The Squeeze In, a retro-style fast casual restaurant. They pride themselves in creating a fun, happy, welcoming environment for the community. They are known for their loaded hot dogs, classic milkshakes, and witty taglines. I aimed to develop a brand identity that felt approachable, cool, and energetic for their customers. I created custom illustrations to fit the brand's style. The goal of the project was to design a large set of designs for a brand that had a balance of both unity and variety amongst all pieces. This design was a finalist in the AIGA Flux 2023 Competition and also won 1st place in the graphic design category in Susquehanna University's Annual Juried Art Show in April 2024.
STUDENT PROJECT
