Branding project for the 2023 Newport Folk Festival (music). I developed a logo and built a brand around the logo. My goal was to make an identity that feels welcoming, freeing, cool, and fun. I used a display typeface for the logo and headlines and teamed that with a condensed sans serif for the secondary type to create a balance between typeface styles. I created custom illustrations to pair with the use of photography to create a sense of balance. The goal of the project was to create a brand that feels consistent yet varied amongst all pieces and effectively promotes the festival.
STUDENT PROJECT
